Landis PR

SEPTEMBER 27, 2021

Last year, we celebrated our 30th anniversary by giving away 30 (plus one) contributions of $300 each day during our anniversary month (October) to worthy San Francisco Bay Area nonprofits nominated by LCI staffers. SEO remains the single biggest contributor to our prospect pipeline at LCI.

Agency 105

Agency Travel SEO Nonprofit 105

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). It was an internal struggle deciding because I felt my heart was in community stories. I think this article is one we’ll reference back to for quite some time.

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

SEPTEMBER 18, 2018

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. At the same time, you don’t want to be perceived as the ‘know it all’, so it’s finding the happy middle ground where you can make the biggest impact with coaching your internal client and how and when to present to media.

Media Relations 69

Media Relations Media Insurance Insurance 69

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

wiredPRworks

AUGUST 2, 2016

AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. I’m curious – how does your marketing confidence compare? What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership.

Strategy 40

Strategy Case Study Community Creativity 40