A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Sword and the Script
JANUARY 14, 2020
SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. This data is now wirelessly transmitted back to the car manufacturer. So, what’s the problem?
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