Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Doctor Spin
DECEMBER 21, 2023
PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc.
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ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . The silver-bullet theory. But it isn’t usually quite so simple.
Presspage
FEBRUARY 10, 2020
Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Journalism faces enough challenges as it is – all you want is an engaging story for their audience.
Shift Communications
JULY 15, 2015
Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. It’s not about you. The challenge: when to do the work yourself, and when to guide and train.
Sword and the Script
DECEMBER 20, 2022
Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I
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