Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. The rise of brand journalism has fundamentally changed the role of the newsroom managing editor.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

MAY 31, 2016

Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. And there are huge differences in the skills required. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

OnePitch

MAY 3, 2022

Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., I think with a lot of crypto journalism, there’s lots of yeah, there’s constant product launches and constant raises and stuff like that. 00:04:26] TM: Yeah.

Banking 52

Banking Product Launch Pitching Interviews 52

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). Don’t dangle “exclusive” for a mediocre idea.

Survey 169

Survey Media Relations Pitching Media 169

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. We have a booth booked!” And maybe you will!

Automotive 75

Automotive Mobile Technology Resources 75

Presspage

NOVEMBER 13, 2017

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Around the same time, Web 2.0 What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Presspage

FEBRUARY 10, 2020

Journalism faces enough challenges as it is – all you want is an engaging story for their audience. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department. Your PR pitches should keep the journalist’s goals in mind rather than your own.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. But we’re already registered! We have a booth booked!” And maybe you will!

Automotive 73

Automotive Mobile Technology Resources 73

Shift Communications

NOVEMBER 16, 2016

Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done. That’s why it’s important to set realistic goals and expectations for product launches.

B2B 60

B2B Media Automotive Pitching 60

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc.

Media 52

Media Wikipedia Product Launch Journalism 52

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Telling the story of your conversion rate and revenue generation from pay-per-click search engine marketing is a lot easier than showing the direct revenue impact of organic media pickup in the Wall Street Journal.

Company 40

Company Case Study How To Product Launch 40

NewsWhip

JUNE 10, 2021

It comes down to product launches. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. A final turf risk for women in PR: recycled male journalists in reinvented roles.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. “But we’re already registered! We have exhibit plans in the making!”

Automotive 105

Automotive Mobile Technology Resources 105

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Cision

NOVEMBER 13, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, including new additions like Beth Stebner at StyleCaster; Jordan Golson at The Verge; and Michael Dean at The Real; as well as recent departures such as Paula Risher at The Wall Street Journal; Brittany Risher at Greatist; and John Andrew Prime at The Shreveport Times.

Media 120

Media Automotive YouTube Product Launch 120

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. The Blogging Gutenberg . The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60