Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Why the Pats forgot the SEO part of content marketing is baffling.

SEO 60

SEO Real Estate Google Content Marketing 60

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. But the basics remain the same. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

SEPTEMBER 18, 2018

I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 4) How does the vertical market that you are in, legal, impact your role in PR? Our roots are in legal and there are interesting angles with how diversity, M&A, and the Am Law 100 and 200 impact the market.

Media Relations 68

Media Relations Media Insurance Insurance 68

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). If you believe in what you’re doing / selling then commit to a solid integrated marketing and sales strategy and GO FOR IT. Do you believe Marketing, PR, and SEO will merge into one? I think marketing is more integrated now.

Interviews 28

Interviews B2B Blogging Real Estate 28

PR 20/20

AUGUST 23, 2018

Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking.

Examples 28

Examples Healthcare SEO Internal 28

Victorious PR

FEBRUARY 22, 2023

Victorious told us what they would do for us and delivered exactly as promised” Christian Santiago here has been featured all over the place and has increased the traffic to his website by 93% without any changes to the website’s SEO. Marketing is saying ‘Look at me, I’m awesome!’ See my point? THAT is PR. That is word of mouth.

Publicity 52

Publicity Video Pitching Google 52