Lessons in Brand Cross-Promotions from ‘Barbenheimer’
PRSay
AUGUST 30, 2023
Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.
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