Remove Insurance Remove Leadership Remove Social Media Remove Viral
article thumbnail

Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 132
article thumbnail

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

article thumbnail

The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

We’ve got a couple of different tools for social media. So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so we would start with like the broad topic of homeowners insurance.

article thumbnail

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. So how can public relations and customer service work together? Involve PR in customer service messaging.

article thumbnail

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority. million image views on LinkedIn and Instagram.

article thumbnail

Winning the Disinformation Wars

Scott Public Relations

However, surrounding your candidate with credible allies who have no skin in the game except to support good leadership in government, will get you much more mileage and credibility. And these statements or interviews should not be denials, but positive affirmations of the candidate’s vision, values and leadership. Humor goes viral.