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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. SCHEDULE A DEMO.

Media 113
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How to Improve Your Social Media Targeting

Cision

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social.

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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. Take the time to respond and view it as an opportunity to show the efficacy of your business’ relations. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Publicity 105
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Social Sharing Feeds Our Appetite for News

David PR Group

If you have ever posted a news link to Facebook, Twitter, or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information. I posed the same question to a small business owner. No e-mail news alerts as he finds them intrusive.

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6 Reasons Why Every Company Should Work With Influencers

5W PR

We used seven influencers in the campaign, and through their help, A Complete got 226 new Mailchimp email subscriptions and 173 Instagram referrals using unique landing pages. For new and small businesses, influencers are still a very real option. Find another new or small business who shares your target demographic.

Company 88
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch.