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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 105
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Does Direct Mail Really Work for Millennials?

Critical Mention

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. You might find this annoying, distracting, or perhaps even an invasion of privacy. SCHEDULE A DEMO.

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Communication in Top Eight Digital Skills Needed

The Proactive Report

Security & privacy. We need to know: how to write for the web. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) And it goes much further than the traditional PR skills of writing and research: Photography. Working with documents.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. 1) Digital is killing creativity in marketing.

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A Beginner’s Guide to Digital Media

5W PR

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78
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A Step-By-Step Guide on How To Create Your Own Social Media Quiz

PR 20/20

He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. You can connect with JP on Twitter or LinkedIn. Be honest about your marketing strategy.