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10 Types of Content That Drive Demand & Boost Engagement

Cision

Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

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How Pharma Companies are Nailing It on Social Media

ISEBOX

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. .

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. It’s important to include the story behind the stats,” she advises.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Tip : Any company with industry-specific expertise can capitalize on trends and breaking news. Remember: It’s okay to remove materials from a newsroom.

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