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AP Style in Public Relations: Top Five Tips for Press Releases

Landis PR

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper.

Publicity 111
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Further reading Accessible communications guidelines published by PRCA, Stephen Waddington, 21 April 2021, [link] In To Be Clear: A Style Guide for Business Writing, Philip Collins, 3 June 2021, [link].

Publicity 128
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5 Ways the Communications Editor Role has Changed

Presspage

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. In order to do this, the editor must wear many hats.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Social media statistics from 2020.

Survey 178
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How to Write an Award-Winning Submission

The Awards Blog

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. Local Newspapers or Online Publications. The Villain, who needs to be eliminated.

Writing 52
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How to Make Bylined Articles Work for You

Solo PR Pro

Be a storyteller and try to create intimacy with the reader. Here are some important questions to ask yourself when reviewing your initial draft: Did you follow the guidelines? Most publications have set guidelines about what should be included (and excluded) in a bylined article. Review submission guidelines (if available).

How To 40
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52