Remove Guidelines Remove Infographics Remove Print Remove Web
article thumbnail

How to Create a Media Kit

5W PR

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. There’s no reason to stress about typos that were printed on 100 physical copies of materials. The offer to potential clients and partners.

How To 176
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”.

Survey 178
article thumbnail

What Are Quality Links and How to Build Them

Buzzstream

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Could you see this content in a printed magazine, encyclopedia, or book? Is the person writing someone with experience in the topic? Would you bookmark or share this content?

How To 71
article thumbnail

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. There is no scope of work which means there are no guidelines for how a project will run. What are your main focuses as SHIFT’s Art Director?

Agency 60