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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

NATO did not have policies for influencer activities on a naval warship, so before her visit, we extensively researched her online presence and made sure that all stakeholders within our unit and within higher units supported the decision. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

Data 176
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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

He calls on the Department of Defense to clarify the policies surrounding influencer marketing. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. As a blogger, author and podcaster, I often get asked why I don’t monetize my social media platforms.

Ethics 170
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Public Relations Objectives

Doctor Spin

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. But within public relations, we understand how to engage in two-way communication. Because in a democracy, public opinion will ultimately shape public policy.

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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197
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Public Relations vs Marketing

Doctor Spin

However, public relations has such know-how. In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc.