ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

MAY 22, 2017

We represented a credit union through a strong campaign around financial wellness. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client.

Employee 120

Employee Print Meeting Financial 120

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs.

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. Within that plan I’ve been spending a lot of time on four areas represented by the acronym D.A.T.E.,

Interviews 79

Interviews Ethics Conference Leadership 79