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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Photo credit: getty images/handout ].

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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked. Luckily I live in the D.C.

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Lights, camera, action or no action?

PR in High Definition

The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera.

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How to Develop Good Social Listening Techniques

PR for Anyone

And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media. We film videos. We film an interview with you. We actually get stuff done at the event. We write video scripts. We bring journalists in.

How To 130
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Newsjacking Idea

PR for Anyone

She’s only gotten more and more successful since she filmed that twenty years ago. But it’s one of those classic movies that just will always be popular. It’s Reese Witherspoon. Everybody loves her. So what they did is they tied that in. to what our current wedding trends in 2022 and brought on an event planner.

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Virtual Background

PR for Anyone

If you are filming in your basement, it will likely be echoey. Lighting and sound are really important as well. Again, it’s how you come across. Are you dark or well-lit? Make yourself look appealing by being well-lit. And lastly, make sure your sound is good. Anywhere with hardwood floors or tile will be as well.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer.

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