PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business.

Communications 192

Communications Sports Journalism Fashion 192

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. and Jermaine Dupri. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle.

Journalism 120

Journalism Brand Branding Employee 120

5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Being fashionably late in world of social media just doesn’t work. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Mark My Words

OCTOBER 2, 2020

I hope the whole subject of storytelling and conversation emerges with relatively clarity from our activity with Joey and Dexter, so I won’t keep banging on about it. I now had our THIRD story for the price of one as the papers rushed to print pictures of the dashing star of British motor-racing with his feathered friend.

Print 78

Print Course Fashion Storytelling 78