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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Jeanne, aside from teaching, you’ve held senior-level comms roles and worked in media relations. He thought I was a good fit for a position at G.S.

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Behind the Headlines With Adriana Stan

Cision

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Want more insights on media professionals?

Fashion 120
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PR Predictions For This Year’s Super Bowl Matchup

ImPRessions - Crenshaw Communications

It may be vanilla, but the healthy aging story just writes itself. The fashion factor. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The health angle.

Sports 149
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Thinking Critically with Robyn Stevens

Critical Mention

The rise of social media shortened the lifespan of a new story. With the lifespan being shorter, leveraging the media opportunity is more critical than ever before. Being fashionably late in world of social media just doesn’t work. Where do you see PR going in the next five years? SCHEDULE A DEMO. Priscilla Osorio.

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Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there!

Print 60
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Prior to Alice Riot, I had zero background in fashion or apparel. How long have you been in this job/field? I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106
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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

The blend of social media reach and trust in specific personalities can really amplify a campaign. The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. – Write a series or blog together. Don’t count out influencers for B2B PR.

B2B 191