ImPRessions - Crenshaw Communications

MARCH 8, 2016

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.

Pitching 159

Pitching Radio Training Interviews 159

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. Let’s hear more from this PR Rock Star.

Radio 167

Radio Journalism Interviews Energy 167

Polaris

DECEMBER 8, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills. One headline proclaimed: “ Bill Cosby’s Silence on Rape Allegations Makes Huge Media Noise.” Media Training'

Interviews 133

Interviews Media Training Media Training 133

PR for Anyone

MARCH 30, 2022

. #3 – publicity is what we call “earned media.” When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. This is the power of media. So that’s why they call it earned media.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

MARCH 10, 2022

But what happened was, is we pitched the media and they saw immediate results. We had two people who went on national radio tours. One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. It was amazing.

Media 130

Media Pitching Television Interviews 130