Doctor Spin

JANUARY 16, 2024

Enter: Information Asymmetry The Werewolf game is a classic example of how information asymmetry can be used strategically, highlighting the advantage of having more or better information in a competitive environment. In Among Us, players are part of a spaceship crew, among whom are a few impostors.

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Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 million dollars (using a CPM formula).

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Cision

NOVEMBER 1, 2016

I’ve heard this sounds like I’m a digital snake oil salesperson, but I’ve shared numerous examples publicly of how this has worked, as have other proponents of the model. Let’s talk about this honestly, shall we? I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal.

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PRSay

JANUARY 27, 2017

Crew, for example, used the format to promote a pre-sale for sunglasses, and Lowe’s has shared home improvement tutorials with the tool. She’s worked with companies in a variety of industries and has co-authored a book and industry publications about bridging the gap between traditional public relations and digital media.

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Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

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Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 16: Ted Seward.

Marketing 101

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