Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Cision

FEBRUARY 3, 2017

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over.

SEO 120

SEO Creativity Mobile Journalism 120

PR in High Definition

OCTOBER 28, 2021

Retailers could offer more immersive “try before you buy” services, like getting your metaverse person to try on the clothes you want in real-life. There also remains the ethics behind isolated worlds being owned by different companies and collecting our data, and monetising on every move we do in the metaverse. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. A lot of things.

Media 112

Media Journalism Report Video 112