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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Such a scenario presented itself to me in 2010 and 2014. Such a scenario presented itself to me in 2010 and 2014. But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 150
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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

Do PR professionals present accurate and truthful information? SlideShare boasts 80 million users sharing, as the name suggests slides, especially from presentations or research. I think I could make a case arguing the ethics either way. Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 102
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Accreditation Goes Virtual

PRSay

During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). Both the Panel Presentation and Examination for APR are now offered virtually. It’s doable, even during a pandemic.”. Ann Peru Knabe, Ph.D.,

Study 156
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Perhaps by reclaiming the activist roots of public relations and embracing this new model, we can be more open about our own activism. Margaret Ritsch, Ed.D.,

System 187
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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

By advocating for what he calls a “transgenerational ethic,” a big picture understanding of our place in the world and how we can contribute to future generations, Wallach helps leaders build strategic decision-making capabilities that go beyond the quarterly or annual review to ensure long-term impact. You read that right.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?