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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? Facebook’s posture under pressure should surprise no one.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted?

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? I couldn’t tell her, because it was proprietary information. The ethical use of technology is critically important.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

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