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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

Huge media buzz. Huge legs on social media. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture.

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To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

PRSay

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. They suggest that this singular focus on public relations within organisations overlooks the social world in which those organisations operate. we continue to do research on the theory.

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Conducting historical interviews in a transparent age

PR Conversations

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

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Conducting historical interviews in a transparent age

PR Conversations

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

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Conducting historical interviews in a transparent age

PR Conversations

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.