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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. Flo has even become a bit of a celebrity with almost five million likes on Facebook.

Industry 222
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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

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Avoid these Fatal Press Release Errors

PR Fuel

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Instead of sending a regular press release, use an infographic to tell your story.

Writing 118
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PR Basics Based on Principles will Never Change

PR Fuel

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Just excuses and misdirection. The more information, the better.

Web 40
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Create social videos and infographics. Invest in paid distribution on Facebook. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 111
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

It was shared over 26,000 times on Facebook. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. As the saying goes, write what you know.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

It was shared over 26,000 times on Facebook. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. As the saying goes, write what you know.