Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. We work with a supply chain software client that services the heavy equipment aftermarket. Here’s what we’ve learned about PR for startups. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. The consumerization of IT was notable because if forced business software vendors to up their game. 7) How B2B Marketing Can Get More out of Trade Shows. 7) NewsAI: An Impressive New PR Software Tool [Product Review].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

MARCH 3, 2015

And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!).

Technology 60

Technology Content Marketing Social Media Facebook 60

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. This impacts client retention or job security nicely – whoot! ).

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople.

Marketing 169

Marketing Employee Content Marketing Training 169