Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 6) 4 Big Media Trends that have Upended PR and Marketing. The consumerization of IT was notable because if forced business software vendors to up their game. Similarly, digital trends have forced marketing and PR to change how they do things.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MARCH 3, 2015

And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!).

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Jennifer Tomlinson | Qorus Software.

Marketing 167

Marketing Employee Content Marketing Training 167