article thumbnail

2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It’s where social media marketing and SEO truly overlap. SEO-optimized content and ad placements that look native to the platform.

article thumbnail

8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. They wanted to create an educational program on inbound marketing for HubSpot customers.

Course 82
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Rather, AI will be used to create a lot of filler and SEO bait. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. David Berkowitz , Founder, Serial Marketers.

Marketing 189
article thumbnail

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines.

B2B 130
article thumbnail

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Way back in 2011, some employees at HubSpot had an idea. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines.

B2B 57