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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. Pursue the APR.

Ethics 145
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Helsinki, Finland – Growth Path Ahead

Landis PR

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I

Meeting 110
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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking. Why did you decide to keep news of this work to a smaller group of employees?

Ethics 143
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. Now it’s AI at almost every interview.

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