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How to Effectively Work With Contractors to Grow Your PR Business

Solo PR Pro

There are a variety of sources for finding employees and subcontractors, many of which are completely free to use, such as Indeed , LinkedIn and even your own Facebook Business page. If you are looking for someone with a higher level of skill, one of the most effective ways to find an employee is by turning to your network.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This part looks at defining online reputation threats, strategic and financial threats, social environmental, behavioural and legal and finally operational and technological threats. This section provides practical examples, I covered something similar in my section of the CIPR’s Social Media Handbook “Share This Too” a couple of years ago.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Equally, a business cannot exist that does not face crises now and then. Chart Your Critical Contacts.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Kelloway questioned whether it was a valuable use of his time.

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How to Get On in New Communications: Be Nice

ZudePR

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . For me, as a local government employee, there are clear political boundaries. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . I don’t think I draw a line.”