PR Job Coach

AUGUST 30, 2012

'You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. You struggle mightily understanding the company’s balance sheet and profit and loss statement. Your brain is filled with facts and figures on the company’s business strategy as you try to memorize the biographies of the company’s C suite.

Interviews 173

Interviews How To Strategy 173

Waxing UnLyrical

AUGUST 28, 2012

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by moi!) is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking.

Conference 74

Conference Meeting Twitter Google 74

Waxing UnLyrical

AUGUST 29, 2012

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick (by J im Dougherty ) is one of Erin Feldman’s first cartoons from her “Waxing Off with Sarah and Sheldon” series (a WUL exclusive!).

Writing 65

Writing Twitter Google Creativity 65

Waxing UnLyrical

AUGUST 31, 2012

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen.

Twitter 61

Twitter Pinterest Case Study Social Media 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

AUGUST 30, 2012

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. Today’s pick – a post I wrote in May on why public relations is everyone’s business – comes from Kirk Hazlett.

Publicity 75

Publicity Hotels Customer Service Meeting 75