Letter from Newcastle: how do learned marketing and PR practitioners keep their cool?
MARCH 10, 2019
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Sarah and I have been at home in Newcastle this weekend. The photo is from an afternoon walk to St Mary’s Lighthouse. It’s on a tiny island north of Whitley Bay. I highly recommend a visit to blow away the cobwebs. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter.