Sun.Mar 10, 2019

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams.

Survey 137

Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis

Agility PR Solutions

On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam.

Sports 117

Critical Mass in Social Media

Doctor Spin

How many followers is good enough? Everyone wants more followers in social media. Businesses, too. At the same time, marketing experts are shouting at the top of their lungs that the actual number of followers doesn’t really matter; it’s all about having the right followers.

Letter from Newcastle: how do learned marketing and PR practitioners keep their cool?

Stephen Waddington

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Sarah and I have been at home in Newcastle this weekend. The photo is from an afternoon walk to St Mary’s Lighthouse. It’s on a tiny island north of Whitley Bay. I highly recommend a visit to blow away the cobwebs. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More than a third of small businesses choose to have no website

Agility PR Solutions

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey from creative portfolio website Visual Objects finds. In fact, more than one-third of small businesses choose not to invest in a website.

Bucking the trends—Gen Z likes buying fashion in brick and mortar stores

Agility PR Solutions

In contrast to their generational elders the Millennials, Generation Z likes shopping in stores more than online.