Mon.Sep 26, 2022

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5 PR and media tips for your business

Agility PR Solutions

Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the news. This will help you gauge the effectiveness of […]. The post 5 PR and media tips for your business appeared first on Agility PR Solutions.

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Take control of the conversation with Presspage's new Media Inquiries solution

Presspage

Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical. In the worst cases, it can result in missed deadlines, inaccuracies and lost media opportunities. Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative.

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#MediaMonday – Tom Blodgett

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Tom Blodgett, a news editor for the Gilbert Independent who found his passion for news writing at a young age. Meet Tom and find out more on his outlet in this post.

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Take control over the conversation with Presspage's new Media Inquiries solution

Presspage

Organizing and managing your media inquiries is a huge task that requires streamlining. Trawling through emails, post-it notes, spreadsheets to respond to individual questions and requests from journalists is impractical. In the worst cases, it can result in missed deadlines, inaccuracies and lost media opportunities. Consequently, businesses are often caught on the back foot when it comes to PR coverage about their organizations - especially if it's negative.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How to do agency positioning like a pro

Agility PR Solutions

Positioning is a vital skill for the agency that wants to get ahead. Agency positioning can mean the difference between fast growth, and sinking into obscurity. The proper positioning will give you crucial visibility in a crowded market. Whether they’re looking for top-notch advertising management or just want to enquire, yours will be the name […].

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More Trending

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New research reveals disconnect between financial services brands and consumers

Agility PR Solutions

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the firm’s newest industry data report, Banking on the Customer Journey: 2022 Financial Services Insights, revealed a major perception gap between […].

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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I also contribute to Parents.com, ForbesWheels, PureWow and others. I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association.

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CMO outlook on omnichannel marketing budgets: Post-Covid data, resource and DE&I lessons

Agility PR Solutions

New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain crisis are in the rearview mirror. The firm’s first annual CMO State of […].

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

Joining me on this week’s episode is Kena Lewis APR, Fellow PRSA. She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Please visit prsa.org/ethics for updates on programming.

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No More School but the Learning Never Ends!

The Hoffman Agency

By Rohan Mehta, Intern. I can’t believe that my internship at The Hoffman Agency has come to an end! It feels like just yesterday that I had my first day stuffed with welcome sessions and onboarding meetings. I entered the internship program at Hoffman as someone who had spent four years studying public relations (PR) without ever truly living it. Now, I finish the program as someone that has spent the last three months living and breathing PR.

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Maxim Behar about the dynastic connection between Bulgaria and the United Kingdom

Maxim Behar

Host: Let's hope that King Charles III will have an extremely friendly, positive, and warm attitude towards Bulgaria, a country he visited 2 times. Maxim Behar, who has met him more than once, is hoping too. See what he told us. Host: Mr. Behar, you know King Charles III personally. Can you tell us more about your meetings, when and how did you meet, under what circumstances?

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