Fri.Jul 19, 2019

3 things to ponder as you grow into your PR career

PR Daily

Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.

Back to school: student engagement as a means of professional development

Stephen Waddington

I went back to school this week and learnt some important lessons. I joined a class from the University of Oregon London summer school this week led by Damian Radcliffe. Oregon is one of the largest faculties for journalism and PR in the world.

3 places to find fresh ideas

PR Daily

Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box. Most PR pros classify meetings as a waste of time. Teams go off-track (or in circles), and don’t identify next steps.

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Why The Rise of Femvertising is Good PR

PR News

Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach lacks the essential “why” that makes any story worth hearing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to pump new life into your PR planning sessions

PR Daily

Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan. Every quarter to six months, PR pros work with clients to create a new strategy for the following quarter or remainder of the year.

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More Trending

Strunk and White: Parentheses and misused phrases

PR Daily

Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose. As we conclude our centennial appreciation of William Strunk Jr. and E.B. White, let’s ponder parentheses and muse about misuses and misspellings.

#FunFactFriday – Apollo 11

HMA Public Relations

Happy #FunFactFriday! Today, we're sharing fun facts about the Apollo 11, which is celebrating its 50th anniversary this weekend. The post #FunFactFriday – Apollo 11 appeared first on HMA Public Relations. Featured Fun Fact Friday #FunFactFriday - Apollo 11 Apollo 11 NASA

Podcast listeners are close to half the population

PR Daily

As digital radio programs have grown in popularity, so have the opportunities for marketers and PR pros to reach new audiences. More Americans are listening to podcasts than ever before, according to the Pew Research Center. This means podcasts might be a great way to get in front of your audience.

Ice cream truck’s bold claim: We’re charging influencers DOUBLE (and why it might signify a tipping point in influencer marketing)

Communications Conversations

In case you missed it, a soft-serve ice cream entrepreneur in California made news recently. Yeah, instead of catering incessantly to influencers, he’s basically thumbing his nose at them. In fact, he’s going well beyond that.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: How creating live videos can elevate your organization

PR Daily

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips. For communicators looking to grab their audience’s attention, live video offers exceptional opportunities.

Get Famous Friday: Newsjacking

PR for Anyone

Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about newsjacking.

Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep

PR Daily

Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.

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Avoid Alienating Your Audience

Scott Public Relations

Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

Rebranding takeaways from Jamba’s name change

PR Daily

Many big brands have been playing with their monikers in hopes of better describing their mission and vision for the future. Is it time for your organization to follow suit?

I’m Not a Boss Lady or a B h. I’m the Boss.

Culpwrit

By Kimberly Eberl Being called a b h is, by and large, a label. That label can be a good label or a bad label. Women often use the term “b **s” socially in a playful way to address each other. For example, “Where are my ladies, my friends…or my ‘b **s.’”. This has been more common in […]. Advice from a Pro Guest Post

IPR creates buzz with ‘In a Car’ video series

PR Daily

A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.

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Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards

PR Daily

The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content. The post Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards appeared first on PR Daily. PR Daily Awards

Why and how you should prevent your CEO from blogging

PR Daily

That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now. It’s conference season, and for communicators that means two things: They will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. Their CEO will be calling them from her leadership conference to announce she is starting a blog. You’ve been warned.