Fri.Jul 19, 2019

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Female agency leaders are breaking through the glass ceiling

Steve Barrett on PR

The world's second-largest PR firm is following an increasing trend in appointing a woman to its most senior executive position - ethnic diversity must now be a priority.

Agency 118
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How Parenting Has Taught Me to Be a Better Communications Professional

Barokas

Raising two little humans has provided me with a great deal of insight. At times — like every day — it has tried my patience, tested my boundaries and been utterly frustrating. On the flip side, it’s also been rewarding, fulfilling and the absolute best “job” I have ever had. With experience comes wisdom, and through it all, parenting’s lessons have not only helped me to become a better mother, but also taught me new ways to thrive in my career.

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Get Famous Friday: Newsjacking

PR for Anyone

Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about newsjacking.

Trends 100
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Back to school: student engagement as a means of professional development

Stephen Waddington

I went back to school this week and learnt some important lessons. I joined a class from the University of Oregon London summer school this week led by Damian Radcliffe. Oregon is one of the largest faculties for journalism and PR in the world. If you ever get the opportunity to participate in a workshop or guest lecture I cannot recommend it enough.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why The Rise of Femvertising is Good PR

PR News

Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach lacks the essential “why” that makes any story worth hearing. For the better part of the century, women have been… Continued.

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I’m Not a Boss Lady or a B h. I’m the Boss.

Culpwrit

By Kimberly Eberl Being called a b h is, by and large, a label. That label can be a good label or a bad label. Women often use the term “b **s” socially in a playful way to address each other. For example, “Where are my ladies, my friends…or my ‘b **s.’”. This has been more common in […].

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#FunFactFriday – Apollo 11

HMA Public Relations

Happy #FunFactFriday! Today, we're sharing fun facts about the Apollo 11, which is celebrating its 50th anniversary this weekend. The post #FunFactFriday – Apollo 11 appeared first on HMA Public Relations.

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Avoid Alienating Your Audience

Scott Public Relations

Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience. To find out if your audience dislikes your activity, consider these recommendations in “ 7 signs your audience hates your engagement strategy.”. Any brand, no matter how big, can have a post on social media go unnoticed.

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Avoid Alienating Your Audience

Scott Public Relations

Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience. To find out if your audience dislikes your activity, consider these recommendations in “ 7 signs your audience hates your engagement strategy.”. Any brand, no matter how big, can have a post on social media go unnoticed.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.