Fri.Jul 29, 2022

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11 proven ways to effectively use social media for PR in 2022

Agility PR Solutions

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct connection with customers and the opportunity to grow business through informative content highlights […].

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Latin American PR Leaders on New Communication Essentials

PRSay

July is Global Affairs Month at PRSA. Learn more about the programming here. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights.

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Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique

Prowly

It doesn’t matter what the clock says – it’s Prowly PR#Chat time right now! Gihan Hyde always knows what time it is in the world of PR. Through her own consultancy, CommUnique, she applies her two decades of experience in her quest to help companies improve their Environmental, Social and Governance (ESG) credentials in a […]. The post Prowly #PRChat with Gihan Hyde, CEO & Founder of CommUnique appeared first on Prowly Magazine.

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A wake-up call for PR agency leaders

Steve Barrett on PR

This week’s news that former Weber Shandwick COO Frank Okunak embezzled over $16 million from Interpublic Group’s largest PR firm came as a shock to most people in the industry.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 in 4 marketers plan to invest more in content creator partnerships this year

Agility PR Solutions

New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but prioritizing it over other marketing strategies, with the majority (74 percent) planning to invest at least […].

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5 skills PR pros could learn from the gambling industry

Agility PR Solutions

The public relations industry has changed dramatically over recent years. Contributing factors include: Social media Technology Changing customer habits All of these have created the modern PR industry that we see today—and even more, changes are yet to come! There’s never been a better time to be a PR professional, especially in an age where […].