Mon.Aug 01, 2022

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How Public Relations Helps Brands Sell

Landis PR

Photo courtesy of Pexels. NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand

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Getting testimonials for PR

Ronn Torossian

There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective PR tools. The reason they work is that while a business can always claim how great it is , it seems more authentic when people who have used its products and […]. The post Getting testimonials for PR appeared first on.

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Everything you need to know about social media branding

Agility PR Solutions

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has also become essential as brands continue to embrace digital marketing channels. The latest […].

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Trustworthiness and transparency—not price—drive over half of first-time purchases

Agility PR Solutions

Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels. Consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is relevant and trustworthy, according to new data released from customer experience automation (CXA firm ActiveCampaign.

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How a values-based approach advances DEI

Agility PR Solutions

DEI is a top priority for smart brands and businesses today, but achieving DEI isn’t a linear process—rather it’s a commitment to cultivating core values and turning guiding principles into organizational habits, according to a new study from researchers Anselm A. Beach and Albert H. Segars. Based on surveys and field studies from companies that […].

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Rip Up Your Resume: Focus on Your LinkedIn Profile

Culpwrit

I raised some eyebrows at a lecture to graduating seniors at a west coast college in June when I suggested they tear up their resumes. I quickly added that I really didn’t mean getting rid of their resumes, but it was my way of getting their attention to spend more time developing their LinkedIn… Continue reading Rip Up Your Resume: Focus on Your LinkedIn Profile.

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7 top skills you need for a public relations career

Agility PR Solutions

PR work can be challenging, and it requires someone with a lot of diverse skills to succeed at it. Some may come naturally, and some you will need to learn over time. If you are determined to make your mark on the PR world, here are the skills that you will need. Writing ability As […]. The post 7 top skills you need for a public relations career appeared first on Agility PR Solutions.

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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Brands are Using a “Window of Loyalty” to Turn Young Consumers into Lifelong Fans

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. August 2022 – Increasing Evangelists with the Next Generation. Corporate communications foster the next generation with relevant and impactful messaging. Let’s look at trends from household brands like KFC and Amazon that make those memorable brand moments the audience truly never forgets.

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#MediaMonday – Katie Faller

HMA Public Relations

Today's #MediaMonday comes to us from Katie Faller, the planner at Good Morning Arizona. Meet Katie in the latest post!

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Rebekah Vardy can turn libel trial loss into a win, say PR experts

Mark My Words

The Guardian The “Wagatha Christie” trial saw the profiles of Rebekah Vardy and Coleen Rooney rocket, with both able to capitalise going forward – although in very different ways and for markedly different reasons, reputation experts have claimed. Vardy’s spectacular own goal in suing Rooney may have seen her openly mocked, her reputation trashed and facing a potential £3m legal bill – but she will never be in more demand and could bounce back against the odds, they said.