Sun.Mar 29, 2020

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Digital PR Metrics That Determine Campaign Success

Ronn Torossian

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. One of the primary focuses of digital PR is finding and attracting customers by connecting with them where they are online and using terms and ideas that will appeal […].

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope. Likewise the mum I work with who has split her day with her husband to manage work and the demands of a household with two young children.

Crisis 167
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How PR and influencer marketing strategies converge

Agility PR Solutions

Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the cream of e-commerce websites abandoned to silence. They are alone, untouchable, and […].

Strategy 141
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Communications During Restructuring

David PR Group

With so much uncertainty and many businesses suffering, it’s time to have a candid conversation about how to communicate as you restructure. This is trickier communications than the messages everyone has been sending out about COVID-19. We are not just adjusting hours or changing business practices in light of the virus. We have to maintain confidence, tamp down fear, and show leadership that we will persevere.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Commemorating Women’s History Month—and our role as PR pros in a time of unprecedented challenges

Agility PR Solutions

On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions. With this year’s theme #EachforEqual, we are invited to help forge a gender equal world while remembering what so many women have already done for all of humanity. Around the […].

Internal 120
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Coronavirus impacting shopping decisions, spending, availability—who’s feeling it most?

Agility PR Solutions

As the coronavirus spreads nationwide, the latest survey from product investment tech firm First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey fielded in late February. The survey also pointed to significant swings […].

Survey 88