Fri.Apr 26, 2019

10 tips for a killer content campaign

PR Daily

Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties. There’s a reason everybody’s talking about storytelling and narrative these days. You can use hard-sell tactics all day long in your copy, but your audience is likely to slip away like vacationers tricked into attending a time-share presentation.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

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Southern slang that should be approved as AP style

PR Daily

If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder. Y’all better hold on to yer britches. The Associated Press recently announced a slew of new changes , so now seems like an opportune time to offer a few more to our genteel Grammar Gatekeeper. Why not?

My Take on Take Your Child to Work Day

Critical Mention

Hello! My name is Ava and I am in 5th grade. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company. Critical Mention is a media search engine, kind of like Google. It takes a lot of smart people to run the company and here are a few of their stories. Q: What’s your favorite color? JJ [Product Analytics] : Green. Daniel [Sales]: Purple. Matt [Engineering]: Green. Eric [Marketing]: Blue.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Study: For nonprofits, a silver lining regarding PR metrics

PR Daily

Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement. Despite many obstacles, nonprofits can improve their measurement and evaluation processes. Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy support from their organizations’ leaders, says a new study from the Institute for Public Relations.

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What are the secrets to capturing an audience’s attention online?

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards to share your expertise. Your last chance to enter is May 3. The post What are the secrets to capturing an audience’s attention online? appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing marketing awards social media awards

Getting Creative with 100 of our Closest PR, Comms & Marketing Friends in SF

TrendKite

The best takeaways from our Getting Creative with Pitching event in San Francisco, co-hosted with the SF chapter of PRSA and AMA

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in Tesla’s response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more. Here are the five most widely read stories this week on PR Daily : Tesla responds to viral video of exploding car with video of its own. 10 distribution blunders that kill your content.

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Triumph for Extinction Rebellion as protests spark huge surge in ‘climate change’ web traffic Group apologises for disruption but says demonstrations were ‘hugely successful’

Mark My Words

The Independent. Extinction Rebellion activists have hailed their protests in London as a “huge success” after data suggested they caused a five-fold increase in online searches for climate change. PR experts also agreed that the type of disruptive tactics employed by Extinction Rebellion had successfully made people take notice. The media are doing exactly what they [Extinction Rebellion] want them to do, and that is talking about them.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Coverup allegations against iFinex roiling cryptocurrency markets

PR Daily

New York’s AG says the operator behind Bitfinex and Tether tried to hide millions in losses with client funds. The exchange denies the charges. An injunction filed by the New York attorney general’s office has brought new scrutiny—and heightened skepticism—to the cryptocurrency field. Major coin operator iFinex faces allegations that it used client money to cover big losses.

Networking at your fingertips

HMA Public Relations

The other day, during my daily Twitter scroll, I stumbled across an app called Shapr – a business networking app modeled after Tinder. Like the popular […]. The post Networking at your fingertips appeared first on HMA Public Relations. Featured apps business HMA Public Relations Networking Shapr

How to use videos in your email marketing

PR Daily

Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help. Email marketing is the most effective marketing tool out there. People usually check their emails every single day which makes it the best channel to engage potential customers. How can you help your brand stand out in an email?

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4 Things Writers Should Not Stress Over

Flack Me

Category: Flack Me Summary: The more you fret and obsess over some details, the more likely you are to kill the very qualities a writer needs most: confidence and creativity

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.