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12 Months of Content Marketing For 2018

Cision

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. How do you entice subscribers to your email newsletter? August: Tell Your Brand’s Story.

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3 Simple Steps to Creating Your Content Editorial Calendar

ISEBOX

Product Launches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Holiday Related. How-To Guides, Best Practices, etc. Team Member Profiles.

eBook 70
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8 Characteristics of a Successful Press Release

PR Fuel

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).

Writing 61
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12 Months of Content Marketing

Beyond PR

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

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7 Things You Need to Do After Publishing New Content

Contently - Strategy

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

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