Document Pitching Product Launch Publicity 
5W PR
MAY 30, 2024
Enhancing public familiarity and positioning the brand as a tech industry forerunner. Stirring up interest and expectation for a new product or service unveiling. Writers and editors employed by tech publications, websites, and blogs. Professional product photos, logos, and team headshots are crucial for visual storytelling.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. 11:30 p.m.
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ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. 11:30 p.m.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Be sure to document everything.
Presspage
AUGUST 24, 2018
Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. Consider only selecting two or three that would qualify as either major or recent company news (within the past quarter).
The Hoffman Agency
MARCH 11, 2020
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.
Buzzstream
FEBRUARY 9, 2024
However, not all product or brand releases warrant a press release. If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. For more information, please visit [website/landing page].
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