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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. The next job is education and enforcement.

Ethics 95
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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

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How to Generate Leads From Social Conversations

Cision

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations.

How To 198
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How to Generate Leads From Social Conversations

Beyond PR

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations.

How To 57
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). WhatsApp is being used by thousands of local small businesses in other parts of the world. 7 Unorthodox Social Media Networks for Businesses. Final Thoughts!

Marketing 120