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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Social media – video is the content format of choice. Get our Digital PR Tips Newsletter. Business is realizing just how powerful a tool video online can be. – Forbes.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. Social media is not the silver bullet.

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Look at industry association social media platforms.

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