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The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Get our Digital PR Tips Newsletter. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Follow us on Twitter.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. Beyond that, as added benefits, good PR can also help you attract desperately needed talent, build community support where you do business and enhance shareholder value.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Even an hour invested in this task is beneficial.

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