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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it. Digital PR' by CarrieMorgan.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

I was pretty good at media relations and I was confident I’d be able to turn things around. These backlinks are important to digital PR and marketing for two primary reasons. I was being put on a client account that was deemed a “flight risk.” We needed to get the client some coverage.

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How to Get On in New Communications: Be Nice

ZudePR

Whether this be through blogs, speaker opps, white papers, or even ebooks. The post How to Get On in New Communications: Be Nice appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. “How? So, there are material benefits to “giving it all away for free.” Conclusion.