The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. She will answer questions about PR measurement.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Do the research and produce excellent, original work.
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Buzzstream
NOVEMBER 10, 2020
Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. The post How To Write A Pitch For Digital PR In 2021: A Complete Guide appeared first on BuzzStream. of respondents chose.
Buzzstream
MAY 2, 2024
And we spent so much time and energy trying to identify like those drop off points and those critical pages on our site that maybe are not as obvious. Does internal linking have a measurable effect on ranking? What should digital PRs know about internal linking? At least initially. And I agree with you.
Waxing UnLyrical
NOVEMBER 14, 2014
And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work]. Else it’s a colossal waste of time, energy and resources.
The Proactive Report
FEBRUARY 7, 2016
I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q2: Do KPIs also apply to PR?
Frederik Vincx
DECEMBER 11, 2015
The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. The thinking behind daily standups is that it keeps the energy high. Find bottlenecks.
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