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Reputation Management and Digital PR

The Proactive Report

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Gunn expended an awful lot of time and energy saying: “No, Star Wars does not count”.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content.

Analytics 100
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Five Habits That Improve a PR Pro’s Productivity

Landis PR

Spend a week or two paying close attention to your energy and focus levels throughout the day, and use those insights to identify your best working time for priority projects. Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer.

Energy 64
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work]. Else it’s a colossal waste of time, energy and resources.

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

It’s cumulative energy. Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. Guest Post by Carrie Morgan. Every dimple, carved line, and swoop of a tool mattered. Have you done this with success in the past?