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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me.

Ethics 92
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. Extended PR Definitions for Professionals 29.

Viral 52
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#InnovateNow With Nichole Kelly: Stand Out on Social

Cision

There is a definite trend towards podcasting, video integration and live video streaming. It’s just like when the newspaper expanded into radio and then to TV, the only difference is that we have some better technology to deploy it on today. Want tips for activating employees on social? Get our free tip sheet now!

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#18: The future of storytelling in healthcare communications

NewsWhip

Influence of local newspapers | Jump to text. For the most part, they weren’t in their cars, they weren’t listening to the radio. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others.

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Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

Companies still believe that allegations or rumours being made about them in traditional media is the biggest risk with 21% saying they fear newspapers, radio and television. Traditional media still believed to be biggest reputational risk. Only 17% have the same fear about the internet.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]