Onclusive

MARCH 26, 2021

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted.

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

Shift Communications

DECEMBER 4, 2017

What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Reputation Is Brand. PR Professionals Blindsided by Rich Media. SEO and PR Merge In Some Firms. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Public relations is HOT right now. Data-driven PR. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Sometimes trade publications have greater returns due to their highly targeted audiences.

Analytics 170

Analytics Measurement Data Technology 170

Advertisement

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.

Data-Driven PR

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. It’s no secret that the PR industry has been changing rapidly for the better part of 10 years.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0