ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. For training videos and webinars. Sales Pitches. Training Videos and Tutorials. For classes and instruction. Try The Demo Account Today!

Analytics 0

Analytics Google Data-Driven PR Training 0

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

But as someone who has been in your shoes, here are a few of the initial things I think you should have in your tool belt: Google Analytics knowledge – Google offers training courses that will teach you the ins and outs of the platform. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132