Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. Or do social media shares drive page views? Do these activities matter?

Social Media 60

Social Media Media Data LinkedIn 60

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60