Cision
MAY 6, 2015
Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. In this scenario, engineering a solution is straightforward: how do I measure my (defined) contribution to the organization?
Waxing UnLyrical
AUGUST 5, 2015
In gaming, Snapchat is looked at as a fad, where retail has embraced it. Do customer service on Snapchat? Campaign unique codes would be similar to what you hear on the radio: when you order flowers get a 10% discount when you mention the code jimandanimal. If we adopt them, we are not measuring anything tangible.
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PR Conversations
APRIL 8, 2015
The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.
PR Conversations
APRIL 8, 2015
The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.
The Stalwart Blog
APRIL 26, 2020
In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.
PR 20/20
JUNE 7, 2018
We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. They would have needed a huge TV or radio budget 20 years ago to do the same thing. You are a client and customer service rockstar. Anticipating a grocery run? That's powerful. Trusted advisors. AI shepherds.
Waxing UnLyrical
NOVEMBER 24, 2010
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .
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