article thumbnail

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 5) As a marketing leader in a large enterprise, how have you used storytelling?

article thumbnail

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

article thumbnail

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202
article thumbnail

5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! You do not have to become a viral sensation to be successful! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. You do not have any followers.

article thumbnail

5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! You do not have to become a viral sensation to be successful! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. You do not have any followers.